NCR Counterpoint Case Study

Specialty Retail – Sporting Goods



Run Your Business

An early bet on the sport of paddleboarding has helped industry leader YOLO Board stand up and deliver. The company, cofounded by Jeff Archer, Mitzi Archer and Tom Losee in 2007, has rapidly become an industry leader with its expert design and manufacturing capabilities, extensive board and apparel line and presence at national and international races. However, its entry into retail technology was not nearly so smooth. Explains Mitzi Archer, Co-Owner, “We have a huge wholesale operation, and our previous POS system couldn’t handle that aspect of our business.”

The company quickly returned to handwriting tickets. However, Ms. Archer knew that approach wasn’t a longterm fix. YOLO (“You Only Live Once”) Board had a big vision: With annual sales growing 40 to 100 percent, the management team knew they had the chance to build a national cross-platform brand. With a retail location and warehouse in Miramar Beach, Florida, and a second store in San Diego, California, the time was right for YOLO Board to solve its POS ills.
The company went live with its NCR Counterpoint POS system on Black Friday 2012, one of the year’s biggest sales days. The solution performed flawlessly, giving managers and staff the confidence that they had made the right decision and implemented a technology platform that would grow with their business.

Connect with Customers

The NCR Counterpoint POS system has helped YOLO Board’s managers optimize all aspects of their operations, which is essential given their four-month, high-volume sales season. “My season runs from May through August,” says Ms. Archer. “It is four months of lose-your-mind craziness. If I can’t function efficiently my customers will go elsewhere.”

NCR helps YOLO Board optimize service to both its wholesale and retail customer base. The YOLO Board team uses the NCR Counterpoint POS system to obtain real-time information on existing inventory at all of its locations. “We know how many boards we have and everything about them, including their category, account code, style, size and whether they are wholesale or recreational,” says Ms. Archer. That enables staff to maximize each day’s sales and keep its commitments. Previously, employees would sell merchandise on the floor that had been promised to a customer, leaving them in the difficult position of trying to talk the client into another item. Even more importantly, the NCR Counterpoint POS system has brought a new level of integrity to the company’s operational processes. YOLO Board’s warehouse manager has configured her terminal to match her unique needs. Managers can now review sales using criteria they choose, enabling them to make sound purchasing and stocking decisions. And the system’s centralized control and user security settings reduce the possibility of fraud. “I don’t have to worry about a 19-year-old sales clerk going into the POS system and changing prices for his or her friends,” says Ms. Archer.