Put an end to manual data entry with Customer Bridge, now connecting NCR Counterpoint to Constant Contact, Klaviyo, Mailchimp, and Brevo.
Just when you thought you’d finished updating your customer lists… They’re back. 💀
Another spreadsheet. Another export. Another round of manual data entry.
It’s the retail task that refuses to stay buried.
If you’re using NCR Counterpoint and manually transferring customer information into your email marketing platform, you know exactly what we’re talking about.
And unlike your favorite Halloween horror movie, this nightmare doesn’t end when the credits roll.
But what if there was a way to finally put those repetitive tasks to rest?
The Customer List That Wouldn’t Stay Dead
You export your customer list from Counterpoint. You clean up the spreadsheet. You import it into your marketing platform. You double-check everything.
Success!
Until next week, when you’ve collected new customer information, updated existing records, and realized it’s time to do the whole thing again.
Cue the spooky music.
For busy retailers, keeping customer information updated across disconnected systems can become a never-ending cycle.
And the more manual steps involved, the more opportunities there are for outdated information, missed contacts, and simple human errors.
Your customer data should be working for your business, not creating another monster on your to-do list.
Meet Customer Bridge: The End of the Spreadsheet Zombie Apocalypse
Good news! You don’t need a wooden stake, silver bullet, or elaborate Halloween ritual to defeat this particular monster.
You just need a better connection between your systems.
Customer Bridge is a Mainspring Retail Solutions integration that connects NCR Counterpoint with popular email marketing platforms, helping automate the transfer of customer information.
Instead of repeatedly exporting and importing customer lists, Customer Bridge works behind the scenes to keep customer data flowing from Counterpoint into your marketing platform. That means less time wrestling with spreadsheets and more time focusing on your customers.
And we’ve got some exciting news!
Customer Bridge now supports Constant Contact!
That brings our growing list of supported marketing platforms to four:
- Constant Contact: Create professional email campaigns, manage contacts, and stay connected with your customers.
- Klaviyo: Build personalized marketing campaigns using segmentation and automation tools.
- Mailchimp: Manage your audience, create email campaigns, and automate customer communications.
- Brevo: Connect with customers through email marketing, audience management, and automation features.
Whether you’re already using one of these platforms or looking for an alternative to your current marketing solution, Customer Bridge helps connect your Counterpoint customer information with your marketing efforts.
No more bringing the same customer lists back from the dead every time you want to send an email.
Your Customer Data Is Alive. Put It to Work!
Every day, your retail business collects valuable customer information.
New shoppers discover your store. Regular customers return. Email addresses are added, and customer records are updated. All of that information can help you build stronger relationships and encourage customers to keep coming back.
But only if you can actually use it!
By connecting Counterpoint with your email marketing platform, Customer Bridge helps create a more efficient foundation for marketing campaigns such as:
Welcome Campaigns
Introduce new subscribers to your store and give them a reason to visit again.
Seasonal Sales & Promotions
Keep customers informed about holiday specials, upcoming events, and new merchandise.
Customer Appreciation
Show your loyal shoppers a little extra love with exclusive offers and special announcements.
Win-Back Campaigns
Reconnect with customers who haven’t visited in a while and remind them what they’ve been missing.
Targeted Marketing
Use the segmentation tools available in your marketing platform to create more relevant messages based on the customer data you have available.
Customer Bridge handles the connection between your systems, while your marketing platform provides the tools to build, send, and manage your campaigns.
It’s a combination that can make retail marketing a whole lot less frightening.
Less Manual Work. More Marketing Opportunities.
Let’s face it. Retailers already have enough on their plates.
Inventory management. Employee schedules. Customer service. Purchasing. Daily operations. And about a hundred other things that seem to pop up before lunch.
Manually transferring customer data between systems shouldn’t have to be one of them.
With Customer Bridge, you can:
- Reduce repetitive customer list exports and imports.
- Minimize opportunities for manual data entry errors.
- Keep customer information flowing between connected systems.
- Spend less time managing spreadsheets.
- Focus more energy on marketing campaigns that engage your customers.
And unlike a zombie movie, you don’t have to keep fighting the same battle over and over again.
It’s Time to Bury Manual Customer List Management
Your customer information is too valuable to spend its days trapped in spreadsheets. And your time is too valuable to keep repeating tasks that technology can help automate.
With Customer Bridge from Mainspring Retail Solutions, NCR Counterpoint retailers can connect their customer data to Constant Contact, Klaviyo, Mailchimp, or Brevo and create a more efficient marketing workflow.
Four marketing platforms. One powerful connection.
And a whole lot fewer spreadsheets rising from the dead.
Ready to put your manual customer list nightmares to rest?
Contact Mainspring Retail Solutions to schedule a Customer Bridge demo and see how we can help simplify your retail marketing.
Because some things are better left buried.
Manual customer list exports are one of them.
