Your best customers have already told you what they like.
Every purchase gives you clues: what they buy, how often they shop, which brands they prefer, and what keeps bringing them back. Yet many retailers still market to every customer the same way. That means the customer who buys from you every month gets the same promotion as someone who hasn’t visited in a year. There’s a better way to use the information already sitting in your retail system.
Turn Purchase History Into Better Marketing
Imagine you own a specialty pet store.
One customer regularly buys premium dog food. Another shops almost exclusively for cat products. Another comes in every few months and stocks up on bird supplies.
Sending all three customers the same generic promotion might be easy, but it isn’t particularly useful. When your marketing connects with purchase history, you can create campaigns based on what customers actually buy. That could mean:
- Promoting a new product to customers who purchase a similar brand
- Reaching out when a regular customer hasn’t shopped in a while
- Rewarding your most frequent or highest-value customers
- Building targeted promotions around specific departments or product categories
- Following up with customers based on their previous purchases
The goal isn’t necessarily to send more marketing. It’s to send more relevant marketing.
Start With the Data You Already Have
Retailers sometimes assume better marketing requires collecting even more customer information. Often, the opportunity is simply making better use of what’s already there.
NCR Voyix Counterpoint captures valuable customer and transaction history every day. When retailers connect that information to the right marketing tools, they can turn everyday transactions into useful customer segments and more targeted communication.
Solutions like Customer Bridge can help connect Counterpoint customer and purchase data with email marketing platforms, making it easier to put that information to work without manually exporting lists and sorting spreadsheets.
Make Every Message Count
Your customers don’t all shop the same way. Your marketing shouldn’t treat them the same way.
Before sending your next promotion to your entire customer list, ask one simple question: Who actually needs to see this?
The answer may already be in your POS.
Put Your Counterpoint Data to Work
Mainspring can help you explore ways to better use the customer and purchase information already available in Counterpoint, from customer segmentation and marketing integrations to solutions like Customer Bridge.
Contact us to learn what’s possible with your current system.
