Running a liquor or wine store isn’t the same as running just any retail business.
You’re managing bottles, cases and packs. Pricing can change based on quantity. Promotions need to work across brands, sizes or categories. Inventory matters down to the last bottle. And your best customers often have buying habits worth knowing.
A basic point-of-sale system may be able to ring up the sale. But your retail system should be doing a whole lot more.
One Product. Multiple Ways to Sell It.
A customer might buy one bottle today and a full case next weekend.
Counterpoint gives liquor retailers the flexibility to manage products and pricing in ways that make sense for the industry, including different units of measure, quantity pricing, mix-and-match promotions and other pricing structures.
Instead of forcing your business to fit the POS, your POS can be configured around the way you actually sell.
Inventory You Can Actually Use
When a customer asks if you have their favorite bourbon, wine or hard-to-find bottle in stock, “I think so” isn’t a great answer.
Counterpoint provides detailed inventory tracking and reporting so retailers can see what’s selling, what’s sitting and what needs to be reordered.
For businesses with multiple locations, that visibility becomes even more valuable. Knowing where inventory is, and how it’s performing, can help you make better purchasing and transfer decisions.
Know More Than What Sold
Knowing that you sold 50 bottles of something is useful. Knowing who bought them can be even better.
Customer history gives retailers another layer of information they can use to understand buying patterns, recognize loyal customers and create more relevant promotions.
And with loyalty programs and marketing integrations, that information can become something you actually use instead of data that simply sits inside your POS.
Promotions Without the Workarounds
Buy six and save. Mix a case. Special pricing. Customer-specific discounts. Seasonal promotions.
Liquor retail pricing can get complicated quickly.
Your system should be able to support the promotions that make sense for your store without requiring your employees to remember a dozen exceptions at the register.
The easier a promotion is for your staff to execute, the better the experience is for your customer.
Your Store Doesn’t Stop at the Register
Neither should your technology.
Counterpoint can be part of a much larger retail ecosystem that includes integrated payments, mobile inventory tools, eCommerce, customer marketing, loyalty and other solutions.
And that’s where working with Mainspring makes a difference.
We don’t just install software and disappear.
We work with retailers to determine what they need their system to do, identify where processes can be improved and build solutions when an out-of-the-box option isn’t enough.
That can include integrations, custom development and Mainspring solutions designed to extend what Counterpoint can do.
Built Around the Way You Do Business
There are plenty of systems that can process a transaction.
Liquor and wine retailers need more than that.
You need to know what’s on the shelf, what’s in the stockroom, what’s selling, who’s buying it and what needs your attention next.
Your technology should make running your store easier, not force you to change the way you operate just to accommodate your software.
Your liquor store isn’t basic. Your POS shouldn’t be either.
Already using Counterpoint? You may have capabilities available that you aren’t using today.
Considering a change? Mainspring can help you determine what a complete retail solution could look like for your business.
