Counterpoint retailers already rely on their POS system to manage the heart of their business: products, inventory, pricing, customers, and sales. So when it’s time to sell online, why introduce an eCommerce platform that operates completely separately?
CPShop brings eCommerce and Counterpoint together.
Built specifically for NCR Counterpoint retailers and powered by WooCommerce, CPShop gives you the flexibility of a modern eCommerce platform while keeping Counterpoint at the center of your retail operation.
Instead of managing your physical and online stores as two separate businesses, CPShop connects them, allowing key retail data to flow between Counterpoint and your eCommerce site.
Keep Inventory in Sync
Few things frustrate an online shopper faster than purchasing an item only to discover that it isn’t actually available.
With an integrated eCommerce solution, inventory information comes from Counterpoint, so your staff doesn’t have to maintain separate online quantities manually. As inventory changes, those changes can be reflected online, helping reduce overselling and giving customers more accurate information about product availability. Your team also doesn’t have to spend the day updating inventory in two places.
Manage Products From the System You Already Use
Your Counterpoint item data becomes the foundation of your online catalog.
Retailers can determine which products are available online and use Counterpoint data for important eCommerce information such as:
- Product and item information
- Inventory availability
- Pricing and sale pricing
- Categories
- Gridded items and product variations
- eCommerce descriptions
That means your staff can keep working with the retail system they already know instead of completely reinventing how they manage products for eCommerce.
Online Orders Flow Back Into Counterpoint
Integration works both ways.
When a customer places an order through CPShop, the order can flow back into Counterpoint for processing and fulfillment. That creates a much cleaner workflow than manually transferring web orders into your POS systems and helps keep sales, customers, and inventory connected.
The result is simple: less double entry, fewer opportunities for errors, and a clearer picture of your entire retail business.
Retail Features That Go Beyond a Basic Shopping Cart
CPShop isn’t just about putting products on a website. It’s designed to support the needs of real Counterpoint retailers.
Depending on your business requirements and configuration, CPShop can support functionality such as:
- Buy Online, Pick Up In Store: Give customers the convenience of shopping online while still driving traffic to your physical locations.
- Integrated Gift Cards: Create a better omnichannel experience by allowing gift cards to work across your online and brick-and-mortar operations.
- Counterpoint Pricing: Bring Counterpoint pricing structures and applicable pricing rules into your eCommerce strategy.
- Kits and Product Options: Support more complex merchandise instead of limiting your online store to simple products.
- Customer Accounts and A/R: For retailers serving commercial, wholesale, or account customers, CPShop can accommodate workflows beyond a traditional consumer checkout.
- Shipping and Fulfillment Options: Build shipping and fulfillment around the way your business actually operates.
Your Website Should Still Look Like Your Business
Built for Counterpoint doesn’t mean cookie-cutter.
Because CPShop is powered by WooCommerce, you can customize your eCommerce site around your brand, merchandise, and customers.
You can tailor layouts, navigation, product presentation, content, and functionality to create an online shopping experience that feels like an extension of your physical store. As your eCommerce needs grow, the platform’s flexibility gives you room to expand functionality without starting over with another solution.
One Retail Business – In Store and Online
CPShop’s biggest advantage isn’t any single feature.
It’s the connection.
Your physical store and eCommerce site shouldn’t require your staff to maintain two versions of the same business. With CPShop and Counterpoint working together, your products, inventory, customers, and orders can move between your online and in-store operations, creating a more connected retail environment.
That means less manual work for your staff, better information for your customers, and an eCommerce platform built specifically around the retail system you already use.
Ready to Take Your Counterpoint Store Online?
Whether you’re launching eCommerce for the first time, replacing an outdated website, or struggling with a website that doesn’t communicate with Counterpoint, Mainspring can help.
We’ll work with you to build a CPShop solution around your products, your brand, and the way your business operates.
Want to see CPShop in action? Contact Mainspring Retail Solutions to schedule a demo.
