Most retailers use reports reactively.
Sales dip? Run a report. Inventory feels off? Run a report. Margins seem lower than usual? Run a report.
But NCR Counterpoint reporting can do much more than help solve problems after they happen. The right reports can help retailers make smarter decisions every single day, from purchasing and staffing to marketing and customer retention. If you’re only using reporting occasionally, you may be missing one of the most valuable tools built into your POS system.
Your POS Is Tracking More Than Just Sales
Every transaction in NCR Counterpoint creates valuable business data, including:
- Best-selling products
- Slow-moving inventory
- Customer purchase history
- Employee sales performance
- Profit margins
- Seasonal trends
- Vendor performance
- Inventory discrepancies
The challenge isn’t collecting the data, it’s knowing how to use it.
5 Reports Every Retailer Should be Reviewing Regularly
Top Seller Report: This report helps you identify what products are driving revenue so you can:
- Reorder faster
- Avoid stockouts
- Build promotions around proven sellers
- Better forecast seasonal demand
Sometimes the products you think are your best-sellers aren’t actually the ones generating the most profit.
Dead Inventory Report: Inventory sitting too long ties up cash and shelf space. Dead inventory reporting can help retailers:
- Identify products that are no longer moving
- Create markdown or bundle strategies
- Improve future purchasing decisions
- Reduce overbuying
For many retailers, this report alone can uncover thousands of dollars in stalled inventory.
Margin by Department Report: Revenue is important, but profitability matters more. Margin reporting allows retailers to see:
- Which departments are most profitable
- Where discounts may be hurting margins
- Which products generate the best return
- Opportunities to adjust pricing strategies
A department with high sales volume may not actually be your most profitable area.
Employee Performance Reporting: Counterpoint reporting can also provide insight into employee activity, including:
- Sales performance
- Average ticket value
- Discounts applied
- Transaction counts
This can help managers identify coaching opportunities, recognize top performers, and maintain accountability across the sales floor.
Customer Purchase History: Your customer data is one of your most valuable assets. Purchase history reporting can help retailers:
- Identify repeat customers
- Create targeted marketing campaigns
- Personalize promotions
- Improve customer retention
When paired with solutions like Customer Bridge, this data becomes even more powerful, helping retailers connect Counterpoint data directly to platforms such as Klaviyo, Mailchimp, and Brevo.
Reporting Should Help You Make Decisions, Not Just Look Back
One of the biggest misconceptions about reporting is that it only explains what has already happened. In reality, strong reporting helps retailers:
- Purchase smarter
- Staff more effectively
- Improve inventory accuracy
- Increase profitability
- Create better customer experiences
The goal isn’t just more reports, it’s better visibility into your business.
Don’t Let Valuable Data Go Unused
Many retailers already have the tools they need sitting inside NCR Counterpoint; they just aren’t taking full advantage of them.
At Mainspring Retail Solutions, we help retailers better understand Counterpoint’s reporting capabilities, including custom reporting options tailored to their business goals. If you’re not sure which reports your store should be reviewing regularly, our team would be happy to help.
