Customer Bridge
Connect Your POS to Smarter Customer Marketing
Customer Bridge is a powerful interface developed by Mainspring Retail Solutions that seamlessly connects NCR Counterpoint to leading customer marketing platforms.
Designed specifically for retailers, Customer Bridge automatically syncs customer, product, and sales data from Counterpoint into modern marketing platforms. This allows retailers to create targeted campaigns, automate customer communication, and drive repeat business using real purchase data.
Instead of exporting spreadsheets or manually managing marketing lists, Customer Bridge ensures your marketing platform always has accurate, up-to-date customer information.
Turn Your POS Data into Smarter Marketing
Every transaction at the point of sale creates valuable customer insights. Customer Bridge transforms that data into marketing opportunities by connecting your POS directly to modern marketing tools.
With Customer Bridge, you can:
✔ Automatically sync customer and sales data
✔ Trigger campaigns based on purchase behavior
✔ Create targeted customer segments
✔ Send personalized marketing messages
✔ Track campaign performance and revenue impact
Customer Bridge allows retailers to turn everyday sales activity into meaningful customer engagement.
Key Features
Automated Data Syncing
Customer Bridge continuously syncs customer, product, and ticket history data from NCR Counterpoint to your marketing platform.
Advanced Data Mapping
Flexible filtering and custom field mapping ensure your marketing data flows exactly how you need it.
Continuous Syncing
After setup, Customer Bridge runs automatically as a secure Windows service, keeping your marketing data up to date without manual exports.
Secure Integration
All database connections are encrypted and designed to protect sensitive customer information.
Advanced Segmentation Support
Retailers can create targeted customer groups and exclusion lists to ensure marketing campaigns reach the right audience.
Connect to Leading Marketing Platforms
Customer Bridge integrates with modern marketing platforms designed for automation and customer engagement.
Supported platforms include:
✔ Klaviyo
✔ Brevo
✔ Mailchimp
These platforms allow retailers to create:
• Automated email campaigns
• Targeted promotions
• Customer loyalty messaging
• Personalized marketing based on purchase history
When combined with Counterpoint data, retailers gain powerful marketing automation capabilities.
How Customer Bridge Works
Customer Bridge acts as the secure connection between your POS system and marketing platforms.
- Customer and sales data are captured in NCR Counterpoint
- Customer Bridge securely syncs the data
- Marketing platforms receive the data automatically
- Campaigns are triggered based on customer behavior
The result is automated marketing powered directly by your POS system.
Why Customer Bridge Is Different
Many marketing integrations claim to connect with retail POS systems, but most require complicated exports or manual data management.
Customer Bridge was built specifically for NCR Counterpoint retailers, making it simpler and more reliable.
| Feature | Customer Bridge | Generic Integrations |
|---|---|---|
| Built specifically for Counterpoint | ✔ | ✖ |
| Automatic syncing of customer & sales data | ✔ | Limited |
| Purchase-based marketing triggers | ✔ | Rare |
| Advanced filtering & mapping | ✔ | Limited |
| Continuous syncing | ✔ | Often manual |
| Supported by Counterpoint experts | ✔ | ✖ |
Example Marketing Campaigns
Retailers can create powerful automated campaigns based on real customer activity.
Examples include:
- Post-purchase follow-ups
- Send care instructions, tips, or product recommendations after a purchase.
- Product recommendation campaigns
- Suggest complementary items based on what customers previously bought.
- Seasonal promotions
- Automatically target customers who purchased similar items in the past.
- Customer re-engagement campaigns
- Reach out to customers who haven’t visited recently.
These campaigns run automatically, helping retailers increase repeat visits without extra work.
Turn Your POS Into a Marketing Engine
Customer Bridge transforms your POS system from a transaction tool into a powerful marketing platform.
Retailers gain the ability to:
• Build stronger customer relationships
• Increase repeat purchases
• Run smarter marketing campaigns
• Track the revenue impact of marketing efforts
Whether you are already using NCR Counterpoint or exploring new POS solutions, Customer Bridge provides the connection between your POS and the marketing tools that drive growth.
Ready to See Customer Bridge in Action?
If you’re looking to leverage the customer data already flowing through your POS system, Customer Bridge can help you unlock its full marketing potential.
✔ Connect Counterpoint to modern marketing platforms
✔ Automate targeted customer campaigns
✔ Increase repeat business and customer engagement
Schedule a demo with Mainspring today to learn more about Customer Bridge.